Although your beauty business is temporarily closed there are still plenty of opportunities to generate revenue during this difficult time. There are many ways in which you can support your clients, build your brand and continue to earn an income. Here are just a few suggestions…
Are you already offering gift vouchers? Have you gone digital and now offering these online to purchase? Extend the redeem by date on your voucher to allow extra flexibility for your customers. We are continuing to support your business by creating free downable assets such as gift vouchers for your to use. Download your free marketing materials here.
Replace 1-2-1 consultations with an online video chat. This is the perfect way to stay connected and continue to build rapport with your customers. It’s also a great opportunity to attract new clients, create meaningful connections, and proceed to build your business. You can use free software such as Zoom, FaceTime or Facebook Messenger to carry these out.
Have you considered selling your retail items online? Film creative videos on how to incorporate these products into your daily routine; you could try going live on Facebook or Instagram! If you have any products out of stock, talk about comparable products you do have in stock. Alternatively, you could create demand and take pre-orders for items you don’t currently have.
Take a small deposit for future treatments – this will not only help with your cash flow but also secures you work once businesses are allowed to re-open. By offering this to your clients will help them get excited to see you when you re-open; it gives you both something to look forward to.
Have you seen our coronavirus support guide? We’ve covered everything from financial support and mental well-being, as well as creating free marketing materials for you to use during this tough time. Check out the Hyladerm Coronavirus support guide here.